Can art heal? My answer to one of art therapy’s biggest questions, flavoured with coconut water
As an art therapist I come across a whole range of claims, phrases and titles to do with my profession. Sometimes I roll my eyes, sigh in frustration or giggle at bold promises. It is not that I am being disrespectful of other professionals it’s just that, well; it can be of a minefield in marketing at the best of times and it becomes even more so with things like art therapy. Why? Because art therapy is still a young practice in Australia and yet to gain mainstream familiarity. This ultimately means marketing has more weight because professionals aren’t only trying to advertise their brand or service but educate people about the profession as well. And the interesting thing is that marketing can influence how we answer questions before we have even had an experience. I find myself writing this article, an odd combination of art therapy and marketing to explore how people might be shaped to have an opinion of art therapy before they have even tried it. By considering how people consume something new we can begin to look at the answer to the question i hear a lot; does art really heal?